The Theory of Having Fun

Its like going to the tide pools for biology class. Or riding a scooter to go get groceries. Or using a kids toothbrush. Or crumping to Black Eyes Peas while vacuuming the living room (did I just say that...?). Its just so much more fun. All of life's mundane tasks become, well, exciting. Call me crazy (it wouldn't be the first time), but I actually look forward to those rare free Saturday afternoons when I drag out my vacuum, tie back my hair, and go all Merry Maid on our house. I pull on my favorite yoga pants, crank up "I've Got a Feeling" on the stereo, strap on my hot pink rubber gloves, and get all "oh no you din-nit!" on our greasy stove. Its simply fantastic.

I love great marketing, and this is definitely great marketing. Volkswagen has started TheFunTheory.com, a website dedicated to the theory that we can change people's behavior for the better simply by making something fun to do. I love that a car company is making videos that have nothing to do with cars, but have everything to do with "better." Who wouldn't feel good about a company or product that is investigating the act of making things "better"? Plus, I just wish that I could have been walking through this subway on this particular day! I would have spent hours running up and down these stairs, hot pink gloves and all, and definitely getting my exercise! Chopsticks anyone?

Hugs,

Erin