Our very first workshop officially took place here in San Diego on April 2nd and 3rd, 2012, and it went better than I ever thought possible. After countless exhausting hours of researching, prepping, writing, planning, organizing, re-writing, beta testing, dry running, launching, marketing, and practicing, practicing, practicing – even after the mountain of deep, soul-searching, gut-wrenching work that Jeff and I put into this thing – it went better than we could have ever planned.
It was as if everything came crashing together into the perfect tornado of photo-love-session-awesomeness. Only it was better than that. And it was because of the attendees.
The 14 folks who got to be a part of The Youngrens inaugural Two Day Workshop were PERFECT. The one-of-a-kind content that we wrote specifically for this workshop fit their hearts and minds and souls like a sleek leather glove. With soft cushy wool on the inside. On a snowy day in December. With a Chai latte in hand…
Jeff and I spent two days workshopping with the attendees, and I was seriously humbled by their hard work, relentless ambition, and sponge-like minds. As soon as we started teaching to these incredibly loving individuals, my anxiety over my outfit and hair and schedules and plans and breakfast and logistics and dear-Lord-everything-that-could-go-wrong melted into a deep belief that this content is POWERFUL. Even if the walls of the house fell down around us, we all knew that we would walk away with business-changing knowledge.
The best part of the entire two days? Watching the ‘ah-ha’ moments occur. When people’s eyes lit up because all that they had been hearing about this mysterious ‘ideal client thang’ finally made sense. When they finally learned – and truly believed – that they themselves have clients who love them because their ideal client had just become shockingly crystal clear. Theirs. Nobody else’s.
It was pretty stinkin’ powerful folks – if I say so myself.
Day one of the workshop was spent discovering everybody’s ideal clients, learning how to attract those clients through content marketing, and figuring out how to make them crazy happy with a unique client experience. Yes, there was Starbucks, and yes, those are everybody’s customized drinks. Boo(to the)yeah.
For the rest of the day, we had plenty of mugs for tea and coffee with tiny chalkboard wine charms that Jeff handmade himself. Jeff is a man of many talents. I’m thinking we should open an Etsy shop…
While I was wringing my hands and triple-checking my hair, Jeff was quite literally jumping with excitement for the workshop to start. Thanks to Stephanie Villa Davis for these photos!
Day one was guided by this little gem – our workshop workbook that I researched and wrote myself. By the end of the day, everybody’s workbooks were completely filled out and overflowing with notes and info outlining their particular clientele’s likes, interests, needs, and values. Holla!
Day two was our shooting and workflow day, so we headed out to a nearby beautiful field and did some serious shooting. Thanks to Tim King for helping us out both days and for these awesome photos! Check out our images from the shoot at this post here.
I call this “The Man, The Myth, The Youngren.”
Our fabulous couple, Jonathan and Lisa, workin’ it for the crowd.
We chose to shoot at a time in the morning that would be during less than ideal lighting conditions in order to reflect the circumstances of an actual wedding day. Cheers to gettin’ real!
Side note: I seriously don’t know what’s going on with my hair. That thing sticking out the back? It’s not supposed to be doing that…
The whole crew – love you guys!
After the shoot, we headed back to the workshop house and Jonathan and Lisa answered attendee’s questions about their experience in front of the camera. Like I said, we were keeping things real! We then spent the day processing the images and teaching on digital asset management and post-production workflow, and ended the day with a wine and cheese night sponsored by KISS Wedding Books. A big thanks also goes out to Colorati for sponsoring our yummy lunch that day. We couldn’t have done this without you guys!
Our Two-Day Workshop is coming to cities all across the U.S., so learn more about our workshop and sign up to be notified for upcoming dates and registration!
Bonus Photo: The lovable Justin surprised Jeff with a gift during our wine and cheese night. It’s called a Wine Yolk. Hands free baby! LOL!
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