Every photographer has an ideal client type that is completely unique to them – the brides and grooms that make your heart leap for joy and provide deep satisfaction in your work. When you get to work with your ideal clients on a consistent basis, your business not only profits, but your personal fulfillment in your work shoots through the roof.
But as many of us have realized, the toughest part of the job is discovering who your ideal client actually is.
This first day of our workshop is all about discovering your particular ideal client. We’ve written an in-depth curriculum that will not only help you find your ideal client, but will help you know them in more intimate detail than you ever thought possible.
This isn’t our ideal client. This isn’t the industry’s ideal client. This is YOUR ideal client.
Why is your ideal client so important?
If you know where you’re headed, finding the road to get there is simple. It’s when you don’t know your destination that you get lost. In other words, if you know the kinds of brides and grooms that you want to attract then you’ll have the power to build an efficient, profitable, and joyful business that allows your artistic self to thrive. And isn’t that the point of being a photographer in the first place? Heck yes!
What’s Included in This Workshop?
First, you will put pen to paper and discover your unique ideal client. You will walk through the process of identifying their likes, interests, habits, and values, and you will walk away with a powerful three-dimensional profile of the brides and grooms that you would love to work with most.
Second, you will build a content marketing strategy personalized to your ideal clientele. You will create step-by-step action items for your blog, Facebook page, and social media presence in order to attract and convert your ideal clients into delighted paying customers.
Third, you will learn how to serve your unique brides and grooms with a personalized and remarkable client experience, producing loyal customer evangelists that just can’t help but spread your name!
In other words, you will walk away from this workshop with an intimate knowledge of who your ideal client is, how to attract them to your business, and how to knock their socks off with a unique-to-them client experience.
The entire point of this workshop is for you to leave with one sentence to hang by your desk that will completely and accurately describe your ideal client in just a handful of words.
But as you can probably guess, that one sentence will take a LOT of work!
So in order to do that, we’ll spend our day digging through a physical workbook in the context of intense group learning and interaction. We’ll guide you through the process of discovering what makes you and your clients unique, building a profile of your particular brides and grooms. Then we’ll help you build a personalized marketing strategy to attract your ideal client along with a unique customer experience of touch points to make your ideal clients crazy happy.
At the end of the day, we’ll consolidate your workbook into a one-page document that outlines your marketing strategy plus we’ll boil down your ideal client profile into one powerful sentence to hang by your desk for reference every single day.
In other words, you’ll walk away with laser focus and concrete clarity. And that’s a pretty stinkin’ powerful thing.
Believe me, we know.