Jeff and I have been wanting to host a workshop for the past three years. Others have wanted us to as well. We would get nagged by friends at conferences and events, asking us when we were finally going to put one together. It’s long overdue, they would say.
But that’s just the thing. We didn’t want to put a workshop together just for the sake of doing a workshop – in order to feel good about ourselves or gain respect from a crowd. We didn’t want to treat workshops as if they were an unspoken and inevitable ‘next step’, like a rite of passage into a higher level of success within the industry. We knew that this kind of rockstar mentality wouldn’t get us very far for very long, and until we could teach something from our hearts – until we knew in our gut that we were in this for the right reasons – we wouldn’t move forward.
So for those three years, instead of doing workshops, we focused instead on our clients and learned how to make them happy. We built systems, analyzed costs, and navigated the swiftly changing wedding market. And over those years we discovered something that changed everything about the way we did business. We discovered our ideal client, and we learned how to help others discover theirs.
Our industry has been rocked and scarred by workshops that teach the “learn to be me” path to success, and we all know that this ultimately doesn’t work. Instead, we teach the “learn to be you” path to success. We’ll share our story and teach you our methods, but we’ll also help you unlock the artist that’s begging to burst out.
So why do we offer a 100% money back guarantee for our workshops? Because we believe in our gut that this idea of discovering your ideal client is transformational and we want to hold up our end of the bargain.
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