Branding & Marketing

Build Your Brand. Get More Clients. Book Your Dreamies.

Our Journey of Growth

Branding & Marketing

When I look back at 2016, the word that immediately comes to my mind is GROWTH. Jeff and I spent the past three years leading up to 2016 building our two photography studios here in San Diego - Clove & Kin and Bauman Photographers - and in looking back, those...

Read More

The ROI FUNK

Branding & Marketing

Return on Investment. As a creative entrepreneur, I feel like this phrase should cross my mind more than it does... I feel like I should be asking myself - clinically and objectively like a researcher in a lab coat - what exactly my return on investment...

Read More

Your Business is Not About You

Branding & Marketing

"Your photography business is not about you." That’s not something we hear very much these days. In fact, I feel sometimes that one of the strongest messages we hear during this rapid growth of the industry is the exact opposite.   We hear that it’s all about...

Read More

Ira Glass on the First Creative Years

Branding & Marketing

For anyone who has ever been a creative, my question to you: When do those years of disappointment with your work end and satisfaction with your art begins? Does it ever happen? Or is there always going to be a (healthy) disappointment? Whatever the answer may be,...

Read More

The Dark Side of the Lens

Branding & Marketing

I found this video a while ago, and if I'm being honest, I go back and watch it all the time. But only if I'm being honest... It's a promo video of sorts for the acclaimed surf photographer Mickey Smith, but honestly it's more of an art piece than an actual promo...

Read More

On Success and “Making It”

Branding & Marketing

We've finally "made it." Okay, not really. But we had an experience a few years ago that I debated about sharing, but in the end decided that it might be helpful and encouraging for my friends. This isn't a look-at-us sort of post, but more of a...

Read More