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Everyone talks about it all the time online - your target audience, your perfect bride, your dream clients. These are all different ways to talk about the same thing - your ideal client. Everyone talks about it, because it's really important. In...
** I posted this same post over on our main wedding photography blog, but I just had to share it here, too. All of you - the down-in-the-trenches creative entrepreneurs that are pursuing your dreams - are the reason I love speaking so much. Your hearts, your...
When it comes to vision-planning, reflecting and goal setting, you gotta get REAL! When Jeff and I were wrapping up our revenue numbers at the turn of this year, we were SO stinkin' proud of what we accomplished in 2016! We couldn't believe that we actually...
When I look back at 2016, the word that immediately comes to my mind is GROWTH. Jeff and I spent the past three years leading up to 2016 building our two photography studios here in San Diego - Clove & Kin and Bauman Photographers - and in looking back, those...
Seth Godin wrote a book in 2011 called We Are All Weird about the end of mass marketing and the rise of the niche economy. And I love it. Like totally head-over-heels in love with this book, going-to-have-a-fan-girl-moment-if I-ever-get-it-signed,...
Return on Investment. As a creative entrepreneur, I feel like this phrase should cross my mind more than it does... I feel like I should be asking myself - clinically and objectively like a researcher in a lab coat - what exactly my return on investment...
As wedding photographer, your clients are consumers - not businesses or corporations - so they don’t make decisions the same way that corporations do. Corporations make decisions based on ROI - Return on Investment. They sit in their offices and...
"Your photography business is not about you." That’s not something we hear very much these days. In fact, I feel sometimes that one of the strongest messages we hear during this rapid growth of the industry is the exact opposite. We hear that it’s all about...
For anyone who has ever been a creative, my question to you: When do those years of disappointment with your work end and satisfaction with your art begins? Does it ever happen? Or is there always going to be a (healthy) disappointment? Whatever the answer may be,...
I found this video a while ago, and if I'm being honest, I go back and watch it all the time. But only if I'm being honest... It's a promo video of sorts for the acclaimed surf photographer Mickey Smith, but honestly it's more of an art piece than an actual promo...
We've finally "made it." Okay, not really. But we had an experience a few years ago that I debated about sharing, but in the end decided that it might be helpful and encouraging for my friends. This isn't a look-at-us sort of post, but more of a...
