How a Benign Brain Tumor and Infertility Transformed Identity, Community, & Leadership for Natalie Franke

POSTED IN : Creative Rising


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Creative Rising Episode 308


Natalie Franke co-founded the Rising Tide Society in 2015 out of a deep personal need for community with other creative entrepreneurs.

She felt desperately alone and knew that others must feel the same way, too.

Since then, the Rising Tide Society has become a cornerstone for the creative community, but Natalie’s journey transformed when she required surgery to remove a benign brain tumor and subsequently walked through a journey of infertility to have her son, Huey.

In this intimate interview, Natalie shares how facing these struggles deeply transformed her identity in surprising ways, and how she came face to face with the true meaning of community in a way she never thought possible.

Hearing Natalie’s story will change the way you view competition, legacy, and community in powerful and transformative ways.


Resources Mentioned In This Episode:
Rising Tide Society
Learn more from Natalie Franke

About Natalie Franke

Natalie Franke Hayes is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd.

As one of the Founders of the Rising Tide Society and the Head of Community at HoneyBook, she leads tens of thousands of creatives and small business owners while fostering a spirit of community over competition around the world.

Quick Guide:

  • (02:17) Natalie’s Story of Co-Founding the Rising Tide Society
  • (12:16) Is Competition Bad?
  • (19:15) How a Brain Tumor Transformed Natalie’s Identity
  • (28:28) Natalie’s Journey of Infertility
  • (34:21) Creative Leadership & Being Seen




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We met in college, got married, and started corporate jobs before we discovered (and fell in love with) wedding photography. But like many creative entrepreneurs, we were booking anything we could, strapped to our laptops and living dangerously close to burnout.

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