Is your social media less of a ‘strategy’ and more like wadding up wet paper towels and throwing them against a wall to see what sticks? I’ve soooo been there… But when you know WHO you’re going after – your beloved Dreamies – and WHY you’re going after them – to build a business you love – then you
When it comes to lighting, wedding days are totally against us as wedding photographers, especially if you do a LOT of First Looks, like Jeff and I do. Because we’re shooting First Looks before the ceremony, we’re also shooting the wedding party and family portraits – ALL in the harsh afternoon sun. (Check out our
Connecting with your Dreamies on your Instagram feed is like you’re hosting a dinner party at your house. (Stick with me here…) For example, when you invite friends over for dinner, you decide that you’re going to make Italian food. That’s your vision for your dinner parties – it’s the kind of food that you
A while back, I wrote a post about how to bring out authentic emotion in your couples. In that post, I introduced the concept of Emotional Grounding, the idea of slowing down your couples to help them remember the moment. It’s something Jeff and I have done with our couples for YEARS. While it’s not a revolutionary
There is no better way to build a strong brand than with consistency (IMHO), and the absolute best way to achieve consistency is with…. (drumroll please)….. SYSTEMS. Yeah… kinda boring right? If you’re the kind of person that doesn’t exactly grab a bag of popcorn to be the first in line to learn about systems (you-artist-you), then get
Jeff and I have had an “eventful” few years. In October of 2012, Jeff and I launched a new wedding and portrait photography studio called Clove & Kin, and then in January of 2013, we purchased Bauman Photographers, a commercial studio in San Diego with a staff and multiple photographers. We went from two people and
Jeff and I were meeting with a Dreamie couple last year when the groom – who was looking through our sample album – pointed to my favorite black and white image and said: “I love black and white photos. They feel so timeless and classic. Can we have a LOT of them for our wedding?” #SWOON #howtokillaYoungrenwithhappiness
In a recent post, we talked about how to find your style as it relates to photography and the discussion was really centered around just getting out there and shooting a whole lot. One of the ways to do this is to be a second shooter for other photographers during weddings whenever possible. This is something
We’ve all been there before – something runs late on the wedding day, and suddenly that cushy hour of photo time that was on your schedule evaporates into 15 minutes of chaos with a 24 person bridal party and a list of family portraits a mile long. Perfect… The ability to handle the pressure of
I’m not gonna lie – owning my own business with my hubby is a pretty cool gig. Nay, it’s better than just cool. It’s FABULOUS. When we dream, we dream together. When we travel, we travel together. When we shoot, we shoot together. We when we wake up, go to bed, work all day, eat
What I love the most about writing this blog for photographers is that Jeff and I get to say we’ve been there. Any frustration, roadblock, and disappointment you could throw at us, we probably have a story of our own to tell. If you’ve walked around all day at a wedding with spinach in your
We absolutely LOVE that all of our couples have such unique stories and personalities – we wouldn’t trade this job for anything – but photographing so many different types of personalities can also be challenging, right? Wouldn’t it be so much easier if every one of our couples responded the same way to our
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HOW DO I GET MORE (AND BETTER) WEDDING INQUIRIES?
Every wedding photographer desperately wants to know the quick answer to this one question: “How in the world do I get more wedding inquiries???" So in this mega-post, I’m sharing how to build a solid marketing STRATEGY – the same one that has continually brought high quality wedding inquiries to our business for the past ten years.
SIX EMAIL TEMPLATES YOU SHOULDN'T LIVE WITHOUT
A full inbox causes so much stress in my life that it’s the #1 thing that pulls me away from important work. So what's my single most effective weapon against ‘email overwhelm’? EMAIL TEMPLATES. Here’s my pick for the six email templates that every wedding photographer should have in their business and why.
HOW TO SHOOT BEAUTIFUL PORTRAITS IN HARSH SUNLIGHT
When it comes to lighting, wedding days are totally against us as wedding photographers. Most of the time, we’re shooting the First Look, wedding party and family portraits ALL in the harsh afternoon sun. So how do Jeff and I handle the tough light to shoot soft, natural skin tones in super harsh sun? Check out my six technical tips…