When I look back at 2016, the word that immediately comes to my mind is GROWTH. Jeff and I spent the past three years leading up to 2016 building our two photography studios here in San Diego – Clove & Kin and Bauman Photographers – and in looking back, those years were truly about digging
Let’s talk workflow, my friends. I mean, you HAVE come to The Youngrens, and if you know anything about us Youngrens, it’s that we love our workflows and our systems. #workflowjunkies If you’re a photographer that is supes on it, and you’ve dialed in your wedding pricing, your booking process for clients is smooth and
There’s a common reason why clients don’t book with you, but I would guess that most of you don’t realize what that reason is. Oh sure, if you ask a prospective client why they didn’t book with you, they will say it’s because they connected more with another photographer or they just couldn’t afford your services. But many times, that’s not the
Seth Godin wrote a book in 2011 called We Are All Weird about the end of mass marketing and the rise of the niche economy. And I love it. Like totally head-over-heels in love with this book, going-to-have-a-fan-girl-moment-if I-ever-get-it-signed, because Seth redefines two words that seriously need to be redefined – ‘weird’ and ‘rich.’ The New Definition of
Update : Please Read When this post was originally published, it sparked a tremendous amount of conversation about dress code issues in the wedding industry. Originally, I only addressed videographers because we work the closest with them on a regular basis, and how they dress in particular affects how our photography team is perceived by guests
Return on Investment. As a creative entrepreneur, I feel like this phrase should cross my mind more than it does… I feel like I should be asking myself – clinically and objectively like a researcher in a lab coat – what exactly my return on investment will be with every teeny task I do. What I realized
“HOW IN THE WORLD AM I SUPPOSED TO KEEP UP WITH THESE EXPECTATIONS?” It was the first time I had said the words out loud to someone other than our cat, Gracie. I was with my girlfriends, we were enjoying wine and cheese, and THIS had boiled to the surface. ‘I just can’t possibly keep this
As wedding photographer, your clients are consumers – not businesses or corporations – so they don’t make decisions the same way that corporations do. Corporations make decisions based on ROI – Return on Investment. They sit in their offices and ask themselves questions like, ‘How much return will I receive if I invest some money in more
There’s nothing like learning on the job to bring you up to speed on your profession, and every education needs a school book, right? No matter how much formal education you’ve had in your life or how many degrees you’ve earned, your true education starts when your business begins. It’s so important to continually educate yourself
It can be one of the toughest challenges for an artist, especially a new one. It effects your branding, your marketing, your income, and your satisfaction in your work. It’s not something you can force, but it takes work to develop. It’s the heart and soul of your business, and yet we forget to pay
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HOW DO I GET MORE (AND BETTER) WEDDING INQUIRIES?
Every wedding photographer desperately wants to know the quick answer to this one question: “How in the world do I get more wedding inquiries???" So in this mega-post, I’m sharing how to build a solid marketing STRATEGY – the same one that has continually brought high quality wedding inquiries to our business for the past ten years.
SIX EMAIL TEMPLATES YOU SHOULDN'T LIVE WITHOUT
A full inbox causes so much stress in my life that it’s the #1 thing that pulls me away from important work. So what's my single most effective weapon against ‘email overwhelm’? EMAIL TEMPLATES. Here’s my pick for the six email templates that every wedding photographer should have in their business and why.
HOW TO SHOOT BEAUTIFUL PORTRAITS IN HARSH SUNLIGHT
When it comes to lighting, wedding days are totally against us as wedding photographers. Most of the time, we’re shooting the First Look, wedding party and family portraits ALL in the harsh afternoon sun. So how do Jeff and I handle the tough light to shoot soft, natural skin tones in super harsh sun? Check out my six technical tips…