When it comes to vision-planning, reflecting and goal setting, you gotta get REAL! When Jeff and I were wrapping up our revenue numbers at the turn of this year, we were SO stinkin' proud of what we accomplished in 2016! We couldn't believe that we actually...
When I look back at 2016, the word that immediately comes to my mind is GROWTH. Jeff and I spent the past three years leading up to 2016 building our two photography studios here in San Diego - Clove & Kin and Bauman Photographers - and in looking back, those...
Let’s talk workflow, my friends. I mean, you HAVE come to The Youngrens, and if you know anything about us Youngrens, it’s that we love our workflows and our systems. #workflowjunkies If you’re a photographer that is supes on it, and you’ve dialed in your wedding...
There's a common reason why clients don’t book with you, but I would guess that most of you don’t realize what that reason is. Oh sure, if you ask a prospective client why they didn't book with you, they will say it’s because...
Seth Godin wrote a book in 2011 called We Are All Weird about the end of mass marketing and the rise of the niche economy. And I love it. Like totally head-over-heels in love with this book, going-to-have-a-fan-girl-moment-if I-ever-get-it-signed,...
Update : Please Read When this post was originally published, it sparked a tremendous amount of conversation about dress code issues in the wedding industry. Originally, I only addressed videographers because we work the closest with them on a regular basis,...
Return on Investment. As a creative entrepreneur, I feel like this phrase should cross my mind more than it does... I feel like I should be asking myself - clinically and objectively like a researcher in a lab coat - what exactly my return on investment...
"HOW IN THE WORLD AM I SUPPOSED TO KEEP UP WITH THESE EXPECTATIONS?" It was the first time I had said the words out loud to someone other than our cat, Gracie. I was with my girlfriends, we were enjoying wine and cheese, and THIS had boiled to the surface. 'I...
As wedding photographer, your clients are consumers - not businesses or corporations - so they don’t make decisions the same way that corporations do. Corporations make decisions based on ROI - Return on Investment. They sit in their offices and...
We've finally "made it." Okay, not really. But we had an experience a few years ago that I debated about sharing, but in the end decided that it might be helpful and encouraging for my friends. This isn't a look-at-us sort of post, but more of a...
There's nothing like learning on the job to bring you up to speed on your profession, and every education needs a school book, right? No matter how much formal education you've had in your life or how many degrees you've earned, your true education starts when...
I’m not a phone person and to be honest, I don’t think that I ever will be. I’m a quiet and shy individual, and making conversation with new acquaintances isn’t my strongest quality, so talking to a complete stranger over a phone connection scares the BIJEEZES out...
