“Your photography business is not about you.”
That’s not something we hear very much these days. In fact, I feel sometimes that one of the strongest messages we hear during this rapid growth of the industry is the exact opposite. We hear that it’s all about us. That we need to market ourselves in order to stand apart from the crowds. That it’s not about the photography, it’s about the photographer. That it’s about our unique personality, our particular eye, and our ability to make photographic art that nobody else can create. It’s YOU that defines your brand and separates your business from everyone else in the market.
I would agree 100% with those statements. But I still submit to you guys that your business is not about you.
Let me explain.