Branding & Marketing
Build Your Brand. Get More Clients. Book Your Dreamies.
When it comes to the off-season in your photography business, it’s the perfect time to take a long look at your client experience and get it caught up to speed. In fact, when we asked a list of incredibly successful photographers what they are prioritizing in their business RIGHT NOW during the COVID-19 crisis (and
When the COVID-19 crisis hit, you probably asked yourself this question: “What am I supposed to work on during this sudden off-season?” This sudden change of pace is dizzying, and I think we all need a little help getting back on track. So, I asked some experts. I got in touch with a bunch of
Oh, wedding inquiries. If there’s ONE question that every wedding photographer desperately wants to know the golden answer to it’s this: “How in the world do I get more wedding inquiries???” Believe me, my friend, if there was a simple answer, I would share it with you in a heartbeat! But the reality of running a
I’m reading Start with Why by Simon Sinek. If you haven’t read this book yet, I don’t even want you to finish reading this post. Just go read the book. Now. As soon as you start reading this classic, you’ll know why I love it. I have PAGES of quotes from the book just like
Remember that seriously cute children’s book, Are You My Mother? The one where the lost baby bird wanders around asking everybody – and EVERYTHING – if they’re his mama? “Are you my mother???” he asks on every illustrated page. He asks a kitten, a hen, a dog, a boat, and a giant scary back-hoe construction
Does anyone remember JNCO jeans? Growing up in small town Idaho in the late 90’s, super baggy, wide leg skater punk jeans were the COOLEST. The wider your jeans (like 32″ or MORE), the cooler you were. And a pair of JNCOs were the most sought after item in my eighth grade year. Everybody
Jeff and I had to make a hard decision recently with one of our associate wedding brands. (In case you didn’t know, we own three different wedding photography studios in San Diego.) Wedding bookings kept going down and down and down for this brand, which meant that our revenue numbers were also going down and
Is your social media less of a ‘strategy’ and more like wadding up wet paper towels and throwing them against a wall to see what sticks? I’ve soooo been there… But when you know WHO you’re going after – your beloved Dreamies – and WHY you’re going after them – to build a business you love – then you
Connecting with your Dreamies on your Instagram feed is like you’re hosting a dinner party at your house. (Stick with me here…) For example, when you invite friends over for dinner, you decide that you’re going to make Italian food. That’s your vision for your dinner parties – it’s the kind of food that you
Jeff and I have had an “eventful” few years. In October of 2012, Jeff and I launched a new wedding and portrait photography studio called Clove & Kin, and then in January of 2013, we purchased Bauman Photographers, a commercial studio in San Diego with a staff and multiple photographers. We went from two people and
Jeff and I were meeting with a Dreamie couple last year when the groom – who was looking through our sample album – pointed to my favorite black and white image and said: “I love black and white photos. They feel so timeless and classic. Can we have a LOT of them for our wedding?” #SWOON #howtokillaYoungrenwithhappiness
Just so you know, I almost passed out. My bride, Stephanie, and I stared at each other in disbelief as she clutched her dad’s arm, shaking from head to toe, and we replayed the last five minutes in spouts of ‘Can you believe it??’ and ‘WOW.’ I grabbed Stephanie’s bouquet arm and stammered, “Ummmm, my
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HOW DO I GET MORE (AND BETTER) WEDDING INQUIRIES?
Every wedding photographer desperately wants to know the quick answer to this one question: “How in the world do I get more wedding inquiries???" So in this mega-post, I’m sharing how to build a solid marketing STRATEGY – the same one that has continually brought high quality wedding inquiries to our business for the past ten years.
SIX EMAIL TEMPLATES YOU SHOULDN'T LIVE WITHOUT
A full inbox causes so much stress in my life that it’s the #1 thing that pulls me away from important work. So what's my single most effective weapon against ‘email overwhelm’? EMAIL TEMPLATES. Here’s my pick for the six email templates that every wedding photographer should have in their business and why.
HOW TO SHOOT BEAUTIFUL PORTRAITS IN HARSH SUNLIGHT
When it comes to lighting, wedding days are totally against us as wedding photographers. Most of the time, we’re shooting the First Look, wedding party and family portraits ALL in the harsh afternoon sun. So how do Jeff and I handle the tough light to shoot soft, natural skin tones in super harsh sun? Check out my six technical tips…