Business & Client Experience
Serve Your Clients. Organize Your Biz. Think Like a Boss.
If you’re a wedding photographer, when the “off-season” rolls around, it’s time to audit your wedding photography business. This means that you need to take a deep dive into your business and find out what needs to be worked on to make it healthy and sustainable long term. In other words, when there’s less client
This is a crucial action-item in any off-season of your business: update your photography contract and dial in your cash flow. When we asked a crew of successful photographers what they are prioritizing during the COVID-19 crisis, this subject was TOP of mind. We’ve spent the past four weeks of our blog series, How to
Oooo my friends, I’m SO excited to dive into this topic with you: off-season photographer education! We’ve spent the past three weeks of our blog series, How to Audit Your Business in the Off-Season, digging into how to complete a total Client Experience Audit. It has been jam-packed with practical and CRITICAL actions you should
When it comes to the off-season in your photography business, it’s the perfect time to take a long look at your client experience and get it caught up to speed. In fact, when we asked a list of incredibly successful photographers what they are prioritizing in their business RIGHT NOW during the COVID-19 crisis (and
We asked a list of incredibly successful photographers what they are prioritizing in their business right now during the COVID-19 crisis (and during any typical off-season), and this was their top response: They’re auditing their client experience. Why? Because successful photographers know that the client experience matters. In the off-season, I take the time to
When the COVID-19 crisis hit, you probably asked yourself this question: “What am I supposed to work on during this sudden off-season?” This sudden change of pace is dizzying, and I think we all need a little help getting back on track. So, I asked some experts. I got in touch with a bunch of
I’ll be honest with you, friends – this is not easy. This season of COVID-19 has undoubtedly been a stressful, scary time for creative entrepreneurs like ourselves. But it’s also been a heartbreaking season for our clients. They’ve been planning their weddings or events for months, and suddenly, urgently, everything is changing. So, my friend
We absolutely LOVE LOVE LOVE using Shootproof to deliver photos to our clients! Not only does Shootproof have gorgeous photo galleries and is super easy to use (for us AND our clients), I thought I’d hop into our Shootproof account and record myself sharing the six crazy awesome features that we seriously love about Shootproof.
Controlling my email inbox is a war that I have fought for YEARS. A full inbox can cause so much stress in my life, that it’s the #1 thing that pulls me away from getting important work done. Important work like updating my website, posting to my blog, and building my brand. Email
As the holiday season quickly approaches, many photographers find themselves wrapped up in planning mini-sessions for those holiday cards, but what about all those clients you already have – the ones you’ve already photographed? Each year, we do a special sale for all our couples who were married that year, and the year before, offering
There is no better way to build a strong brand than with consistency (IMHO), and the absolute best way to achieve consistency is with…. (drumroll please)….. SYSTEMS. Yeah… kinda boring right? If you’re the kind of person that doesn’t exactly grab a bag of popcorn to be the first in line to learn about systems (you-artist-you), then get
We’ve all been there before – something runs late on the wedding day, and suddenly that cushy hour of photo time that was on your schedule evaporates into 15 minutes of chaos with a 24 person bridal party and a list of family portraits a mile long. Perfect… The ability to handle the pressure of
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HOW DO I GET MORE (AND BETTER) WEDDING INQUIRIES?
Every wedding photographer desperately wants to know the quick answer to this one question: “How in the world do I get more wedding inquiries???" So in this mega-post, I’m sharing how to build a solid marketing STRATEGY – the same one that has continually brought high quality wedding inquiries to our business for the past ten years.
SIX EMAIL TEMPLATES YOU SHOULDN'T LIVE WITHOUT
A full inbox causes so much stress in my life that it’s the #1 thing that pulls me away from important work. So what's my single most effective weapon against ‘email overwhelm’? EMAIL TEMPLATES. Here’s my pick for the six email templates that every wedding photographer should have in their business and why.
HOW TO SHOOT BEAUTIFUL PORTRAITS IN HARSH SUNLIGHT
When it comes to lighting, wedding days are totally against us as wedding photographers. Most of the time, we’re shooting the First Look, wedding party and family portraits ALL in the harsh afternoon sun. So how do Jeff and I handle the tough light to shoot soft, natural skin tones in super harsh sun? Check out my six technical tips…