Listen on Apple Podcasts | Listen on Spotify Creative Rising Episode 102 [TRAINING EPISODE] Does your social media look less like a strategy and more like throwing a wet paper towel against a wall and seeing what sticks? Do you feel like no matter what you do, you...
Listen on Apple Podcasts | Listen on Spotify Creative Rising Episode #101 [TRAINING EPISODE] Are you a wedding photographer that’s ready to finally start shooting the clients you want? Are you wondering how to actually find them and book them? Before the world...
I’m reading Start with Why by Simon Sinek. If you haven’t read this book yet, I don’t even want you to finish reading this post. Just go read the book. Now. As soon as you start reading this classic, you’ll know why I love it. I have PAGES of quotes from the book...
Remember that seriously cute children's book, Are You My Mother? The one where the lost baby bird wanders around asking everybody - and EVERYTHING - if they’re his mama? "Are you my mother???” he asks on every illustrated page. He asks a kitten, a hen, a dog, a...
Does anyone remember JNCO jeans? Growing up in small town Idaho in the late 90's, super baggy, wide leg skater punk jeans were the COOLEST. The wider your jeans (like 32" or MORE), the cooler you were. And a pair of JNCOs were the most sought after item...
Jeff and I had to make a hard decision recently with one of our associate wedding brands. (In case you didn't know, we own three different wedding photography studios in San Diego.) Wedding bookings kept going down and down and down for this brand, which meant that...
Is your social media less of a 'strategy' and more like wadding up wet paper towels and throwing them against a wall to see what sticks? I've soooo been there... But when you know WHO you're going after - your beloved Dreamies - and WHY you're going...
Connecting with your Dreamies on your Instagram feed is like you're hosting a dinner party at your house. (Stick with me here...) For example, when you invite friends over for dinner, you decide that you’re going to make Italian food. That’s your vision for your...
Jeff and I were meeting with a Dreamie couple last year when the groom - who was looking through our sample album - pointed to my favorite black and white image and said: “I love black and white photos. They feel so timeless and classic. Can we have a LOT...
Everyone talks about it all the time online - your target audience, your perfect bride, your dream clients. These are all different ways to talk about the same thing - your ideal client. Everyone talks about it, because it's really important. In...
** I posted this same post over on our main wedding photography blog, but I just had to share it here, too. All of you - the down-in-the-trenches creative entrepreneurs that are pursuing your dreams - are the reason I love speaking so much. Your hearts, your...
Seth Godin wrote a book in 2011 called We Are All Weird about the end of mass marketing and the rise of the niche economy. And I love it. Like totally head-over-heels in love with this book, going-to-have-a-fan-girl-moment-if I-ever-get-it-signed,...
