If you’re a wedding photographer, when the “off-season” rolls around, it’s time to audit your wedding photography business. This means that you need to take a deep dive into your business and find out what needs to be worked on to make it healthy and sustainable long term. In other words, when there’s less client
We asked a list of incredibly successful photographers what they are prioritizing in their business right now during the COVID-19 crisis (and during any typical off-season), and this was their top response: They’re auditing their client experience. Why? Because successful photographers know that the client experience matters. In the off-season, I take the time to
I’ll be honest with you, friends – this is not easy. This season of COVID-19 has undoubtedly been a stressful, scary time for creative entrepreneurs like ourselves. But it’s also been a heartbreaking season for our clients. They’ve been planning their weddings or events for months, and suddenly, urgently, everything is changing. So, my friend
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HOW DO I GET MORE (AND BETTER) WEDDING INQUIRIES?
Every wedding photographer desperately wants to know the quick answer to this one question: “How in the world do I get more wedding inquiries???" So in this mega-post, I’m sharing how to build a solid marketing STRATEGY – the same one that has continually brought high quality wedding inquiries to our business for the past ten years.
SIX EMAIL TEMPLATES YOU SHOULDN'T LIVE WITHOUT
A full inbox causes so much stress in my life that it’s the #1 thing that pulls me away from important work. So what's my single most effective weapon against ‘email overwhelm’? EMAIL TEMPLATES. Here’s my pick for the six email templates that every wedding photographer should have in their business and why.
HOW TO SHOOT BEAUTIFUL PORTRAITS IN HARSH SUNLIGHT
When it comes to lighting, wedding days are totally against us as wedding photographers. Most of the time, we’re shooting the First Look, wedding party and family portraits ALL in the harsh afternoon sun. So how do Jeff and I handle the tough light to shoot soft, natural skin tones in super harsh sun? Check out my six technical tips…