EVERYTHING YOU NEED TO KNOW ABOUT RUNNING A PHOTO BIZ
If you’re a wedding photographer, when the “off-season” rolls around, it’s time to audit your wedding photography business. This means that you need to take a deep dive into your business and find out what needs to be worked on to make it healthy and sustainable long term. In other words, when there’s less client
This is a crucial action-item in any off-season of your business: update your photography contract and dial in your cash flow. When we asked a crew of successful photographers what they are prioritizing during the COVID-19 crisis, this subject was TOP of mind. We’ve spent the past four weeks of our blog series, How to
Oooo my friends, I’m SO excited to dive into this topic with you: off-season photographer education! We’ve spent the past three weeks of our blog series, How to Audit Your Business in the Off-Season, digging into how to complete a total Client Experience Audit. It has been jam-packed with practical and CRITICAL actions you should
When it comes to the off-season in your photography business, it’s the perfect time to take a long look at your client experience and get it caught up to speed. In fact, when we asked a list of incredibly successful photographers what they are prioritizing in their business RIGHT NOW during the COVID-19 crisis (and
We asked a list of incredibly successful photographers what they are prioritizing in their business right now during the COVID-19 crisis (and during any typical off-season), and this was their top response: They’re auditing their client experience. Why? Because successful photographers know that the client experience matters. In the off-season, I take the time to
When the COVID-19 crisis hit, you probably asked yourself this question: “What am I supposed to work on during this sudden off-season?” This sudden change of pace is dizzying, and I think we all need a little help getting back on track. So, I asked some experts. I got in touch with a bunch of
Listen on Apple Podcasts | Listen on Spotify Creative Rising Episode 310 [NARRATIVE] Two weeks ago, Jeff and I were completely checked out on a two week vacation on Kauai. No phones, no media, no news. But when we landed back in San Diego, Coronavirus hit the U.S. And within a week, our revenue stopped, our state
I’ll be honest with you, friends – this is not easy. This season of COVID-19 has undoubtedly been a stressful, scary time for creative entrepreneurs like ourselves. But it’s also been a heartbreaking season for our clients. They’ve been planning their weddings or events for months, and suddenly, urgently, everything is changing. So, my friend
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HOW DO I GET MORE (AND BETTER) WEDDING INQUIRIES?
Every wedding photographer desperately wants to know the quick answer to this one question: “How in the world do I get more wedding inquiries???" So in this mega-post, I’m sharing how to build a solid marketing STRATEGY – the same one that has continually brought high quality wedding inquiries to our business for the past ten years.
SIX EMAIL TEMPLATES YOU SHOULDN'T LIVE WITHOUT
A full inbox causes so much stress in my life that it’s the #1 thing that pulls me away from important work. So what's my single most effective weapon against ‘email overwhelm’? EMAIL TEMPLATES. Here’s my pick for the six email templates that every wedding photographer should have in their business and why.
HOW TO SHOOT BEAUTIFUL PORTRAITS IN HARSH SUNLIGHT
When it comes to lighting, wedding days are totally against us as wedding photographers. Most of the time, we’re shooting the First Look, wedding party and family portraits ALL in the harsh afternoon sun. So how do Jeff and I handle the tough light to shoot soft, natural skin tones in super harsh sun? Check out my six technical tips…
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