How to Define Your Style, Pivot Your Brand & Break Free in Your Market

POSTED IN : Creative Rising
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Creative Rising Episode 209

[NARRATIVE]

Are you shooting weddings you don’t love but still booking them only because they pay the bills?

Do you want to completely change your style, but you’re afraid that no one will book you if you do?

For years, Duke Khodaverdian (of Duke Images) and Spencer Lum were both shooting traditional weddings in a style they didn’t love – until they pivoted their brands and started shooting weddings in completely different styles, setting entirely new trends in the photography world and dominating their markets.

This is the story of two polar opposite photographers that both found amazing success by defining and going after clients they love.

But while they both created remarkable businesses, the journeys of how they got there will completely surprise you.

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In this Episode:

Check out Duke Khodaverdian’s work on Instagram: @dukeimages

Learn more from Spencer Lum at Ground Glass

Quick Guide:

  • (06:12) How Duke Discovered His Dreamies
  • (23:12) How Spencer Lum Pivoted His Brand
  • (26:00) Two Photographers, Two Opposite Styles
  • (32:23) How do you make people want?
  • (35:05) Spencer’s Sales Formula
  • (53:18) What Spencer’s Clients Really Wanted
  • (57:05) What Really Matters to Duke’s Clients
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**Listen to the podcast episode above or read a transcript here.**

WELCOME

Hi there! We’re Jeff and Erin Youngren, a hubby and wifey wedding photography team in San Diego. We shoot together. We travel together. We dream together. And we believe the best thing to hold onto in life is each other (+ a great glass of wine…)

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