Copywriting: How to Write Your Site to Attract Your Dreamies with Rachel Greiman

POSTED IN : Creative Rising

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Creative Rising Episode 306


You take amazing photos, but when the words on your website don’t match up to your gorgeous photographs, it will cost you. Big time.

The copy on your website can either set you apart or blend you in with the crowd, so it’s critical that you not only know what makes you different, but that you communicate it clearly on your site.

Rachel Greiman of Green Chair Stories writes websites for photographers, and she’ll walk you through the most important action steps for understanding your Unique Value Proposition (your UVP), the thing that sets you apart from everybody else.

She clearly explains what a UVP is and (more importantly) what it’s NOT, where you need to communicate your UVP on your site, and how to craft copy that connects with your Dreamies.

If you struggle with copy and wish you could get your site to sound like you, then this episode will help you get the right words on your site – and the right clients in your door.

Get 15% Off Rachel’s Copywriting Guide Here

Use Code: creativerising15

About Rachel Greiman of Green Chair Stories:

Rachel Greiman is a copywriter and documentary family photographer in Philadelphia, PA. She owns Green Chair Stories, a company committed to taking photographs and writing words that look and sound like real people. She also believes cookies are a perfectly acceptable breakfast food, as long as you eat some salad later. She lives with her giant dog (an 80-pound bernedoodle named Bernadette) and her giant husband (a 6’6″ man named Travis), and her lil (but probably soon to be giant) baby in a townhouse in the city.

Quick Guide:

  • (02:57) Rachel’s Story
  • (09:04) What is a UVP?
  • (11:34) Step #1: Who do you serve?
  • (14:14) Step #2: What do you do?
  • (16:17) Step #3: Why does it matter?
  • (24:36) SPONSOR: KISS Wedding Books (Thank You!!)
  • (27:12) What does a UVP look like?
  • (40:04) Key elements of an effective About Page
  • (45:59) Writing copy for social media




Are you ready to level up your income and make more money with each wedding? Selling albums dramatically increased our revenue, and we now sell KISS Wedding Albums with every single one of our wedding packages. We love the printing, quality, and gorgeous options with each KISS Album, and Creative Rising listeners get 50% off the Getting Started Kit!






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**Listen to the podcast episode above**


We teach photographers to build life-giving businesses that they absolutely love.

About Us

We're Jeff & Erin

We’re Jeff and Erin Youngren – and it’s our mission to help you thrive not just as a wedding photographer, but as a business owner. It’s time to set aside the stress and comparison of a hustle mindset, and build a life-giving business instead.

We met in college, got married, and started corporate jobs before we discovered (and fell in love with) wedding photography. But like many creative entrepreneurs, we were booking anything we could, strapped to our laptops and living dangerously close to burnout.

So we dug in and learned how to build a thriving business that supports our dream life – instead of a joyless business that runs a stressed-out life.

Today, we photograph only 10 Dreamie weddings per year, but we also run two other wedding brands plus a commercial studio in San Diego, CA. And we do it by only working the hours that fit into our life. The other hours? We spend those living a joyful life raising our two beautiful sons, James and Samuel.


Jeff and Erin

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