Setting Up Automated Email Campaigns in ShootProof

POSTED IN : Business & Client Experience

As the holiday season quickly approaches, many photographers find themselves wrapped up in planning mini-sessions for those holiday cards, but what about all those clients you already have – the ones you’ve already photographed?

Each year, we do a special sale for all our couples who were married that year, and the year before, offering them 30% off anything in their gallery. This year, we decided to share the love and actually give away the exact emails we use (there’s 9 of them in the series!) over on the ShootProof blog.

ShootProof is the gallery we use for all three of our brands and one of the things we LOVE about ShootProof is how easy it is to do email marketing right within the system. No need for a separate service or configuring email servers – ShootProof takes care of all of it for us, we just need to tell the system what we want to send, who we want to send it to, and when we want to send it.

So, start by heading over to the ShootProof blog and read all about email marketing in an interview with us, followed by copy-and-paste versions of all the emails we use.

Then, come back here and learn how to go about integrating these emails into your ShootProof account and get the automations rolling! Check out the video below, and don’t forget to grab our promotion calculate (with dates) below the video.

Download the Calculator Here (Google Drive)

We hope this helps you out in the holiday season! Remember, all the templates we shared can be totally customized to your voice and the promotion you want. Use them exactly as they are or totally change them up – whatever works for you! The biggest thing to remember is you want them to sound like you, and to align with your brand personality.

Have fun!

NOT A SHOOTPROOF USER? If you’re not a ShootProof user, you can totally steal these emails and use them in whatever app you use. BUT we do lovelovelove ShootProof and think you will to – if you sign up for them through this link and enter “theyoungrens” as your promo code you’ll get 20% off your monthly bills AND a 30 day trial. #justsayin


We teach photographers to build life-giving businesses that they absolutely love.

About Us

We're Jeff & Erin

We’re Jeff and Erin Youngren – and it’s our mission to help you thrive not just as a wedding photographer, but as a business owner. It’s time to set aside the stress and comparison of a hustle mindset, and build a life-giving business instead.

We met in college, got married, and started corporate jobs before we discovered (and fell in love with) wedding photography. But like many creative entrepreneurs, we were booking anything we could, strapped to our laptops and living dangerously close to burnout.

So we dug in and learned how to build a thriving business that supports our dream life – instead of a joyless business that runs a stressed-out life.

Today, we photograph only 10 Dreamie weddings per year, but we also run two other wedding brands plus a commercial studio in San Diego, CA. And we do it by only working the hours that fit into our life. The other hours? We spend those living a joyful life raising our two beautiful sons, James and Samuel.


Jeff and Erin

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