Balance, Boundaries, and Overwork | as a Parent and Photographer with Shay Cochrane

POSTED IN : Creative Rising

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Creative Rising Episode 104


Do you overwork?

Shay Cochrane would say it’s harder to admit than we think. In an industry where fear, distraction, and social validation drive us to spend more time at our laptops, it’s more important than ever for creativepreneurs to prioritize what truly matters.

  • How are we spending our time?
  • What will matter when we look back on our lives?
  • Is balance even possible?

Even though she’s a serial entrepreneur that’s hard-wired to achieve, Shay runs her two businesses in only 16 hours a week so that she can do what she truly loves – being a wife of 14 years to her entrepreneur husband and a mom to two little girls.

Learn how she does it, why she does it, and why it matters in this episode.

About Shay:

After eight years as a wedding and portrait photographer, Shay felt her passion and creativity beginning to wane. After a light bulb moment in Home Goods (of all places!), she made the (almost) overnight decision to jump head first into the world of styling and product photography. She deleted 8 years of wedding photography off of her website, landed her first commercial client and has never looked back.

In 2013, she created the SC Stockshop as the first styled stock photography shop of its kind and inadvertently launched an entire “styled stock” industry! In 2017, she expanded the brand with Social Squares, a membership-based subscription providing styled stock imagery specifically for social media.

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  • (2:45) Ex-Wedding Photographer to Product Stylist
  • (11:15) Shay’s 16 Hour Workweek
  • (23:24) Why We Overwork: Fear
  • (27:06) Why We Overwork: Distraction
  • (29:28) Why We Overwork: Validation
  • (33:31) Is Balance Possible?


We teach photographers to build life-giving businesses that they absolutely love.

About Us

We're Jeff & Erin

We’re Jeff and Erin Youngren – and it’s our mission to help you thrive not just as a wedding photographer, but as a business owner. It’s time to set aside the stress and comparison of a hustle mindset, and build a life-giving business instead.

We met in college, got married, and started corporate jobs before we discovered (and fell in love with) wedding photography. But like many creative entrepreneurs, we were booking anything we could, strapped to our laptops and living dangerously close to burnout.

So we dug in and learned how to build a thriving business that supports our dream life – instead of a joyless business that runs a stressed-out life.

Today, we photograph only 10 Dreamie weddings per year, but we also run two other wedding brands plus a commercial studio in San Diego, CA. And we do it by only working the hours that fit into our life. The other hours? We spend those living a joyful life raising our two beautiful sons, James and Samuel.


Jeff and Erin

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